Strategy & Business article on Culture change tries to draw inferences from Chef Jamie Oliver's experiment in West Virginia city to introduce people to fresh food and eventually replace the fast food culture by healthy and nutritious food. The story lists various challenges that he faces while trying to change the food habits, the resistances he faced to encountering complete lack of knowledge of fresh food and an inability to cook.
Slowly and steadily he worked with various influential persons and organizations to make his food accepted. Author extrapolates that the same can be done for managing organizational changes.
Changing a culture is probably the most difficult thing to manage.